Is Your Venue's Website Actually Effective Or Just Pretty?
Your wedding venue website is either your BEST sales tool or your BIGGEST missed opportunity. If you built your website by looking at competitors and picking elements you liked, you're likely leaving thousands of dollars on the table every month. Pretty doesn't equal effective - your website should be the strategic output of critical business decisions, not just a beautiful digital brochure. Learn what makes a venue website truly effective and why so many venue owners say "I wish I would have addressed this sooner!"
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This might help you save $5,000 - $250,000 in your Venue Business
Are you considering expensive additions to your wedding venue to attract more bookings? Stop! As a venue owner and coach to hundreds of others, I've seen this costly mistake repeatedly. What venue owners think they need ("If only we had that chapel..." or "Once we pave that parking lot...") rarely solves booking challenges. With today's changing market and increased competition, discover why investing in strategy rather than "things" could save you $10,000-$250,000 while actually increasing your bookings. Learn what really makes couples sign contracts—and it's not that expensive new feature you're considering.
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The Perfect Wedding Venue Contract
Looking for the perfect wedding venue contract template? Before you download another sample contract or ask for other venues' templates, read this. After helping 500+ wedding venues succeed, I can tell you that obsessing over the "perfect" contract isn't the answer. While you do need a solid wedding venue contract to protect your business, it's not the silver bullet most venue owners think it is. Learn what actually prevents problems (hint: it's not your standard wedding venue contract) and discover the systems successful venues use to thrive.
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Myths Venue Owners Believe That Are Keeping Them Stuck
Think you need to do everything yourself to run a successful wedding venue? After coaching thousands of venue owners, I've discovered the sneaky beliefs that consistently hold venues back from their full potential. Here's what successful venue owners know that others don't...
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Strategic Planning for Wedding Venues: Why Now is the Critical Moment
Think fall is too busy for strategic planning? Think again. The decisions you make now will impact your venue's success for years to come. Discover the four critical questions every venue owner must answer before engagement season hits...
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Wedding Venue Pricing & Communicating Your Value
Struggling with your venue's pricing strategy? You're not alone. As venue owners, we often second-guess our pricing when we hear about competitors offering discounts or see new venues popping up in our market. But here's what most venues get wrong about pricing - and why following the crowd could be costing you your ideal couples...
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The Hidden Truth About Running a Wedding Venue: Are You Fixing the Right Problems?
As venue owners, we're experts at spotting what needs fixing. New bridal suite. Better landscaping. Updated facilities. But here's the uncomfortable truth: These aren't the fixes that transform your business.
After coaching hundreds of venue owners, I've watched them invest tens of thousands in upgrades and advertising—while not paying themselves. The real problems (and solutions) run deeper.
Want to know what actually moves the needle? Read more to discover the five questions that changed everything for our most successful venues...
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The Latest Trend That Venue Owners Actually Don’t Need Right Now
Everyone's talking about text messaging and automation as the "must-have" solution for wedding venues. But as someone who books 100+ weddings annually without texting a single couple, I'm here to tell you why this trend might be doing more harm than good. Here's what successful venues do instead of chasing the latest communication fad...
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The Wedding Venue Industry: A Supply and Demand Trend Reality Check
The wedding venue industry is approaching a critical turning point. While many venues are enjoying record bookings, market signals suggest challenging times ahead. Here's what venue owners need to know about the real supply and demand dynamics shaping their future...
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A Venue Owner’s Biggest Expense is an Open Calendar: Why Advertising Isn’t Your Solution
Every empty date on your venue calendar isn't just lost revenue—it's burning money. While most venue owners scramble to increase their advertising budget during engagement season, the most successful venues are taking a completely different approach. Here's why throwing more money at advertising isn't the answer, and what you should be doing instead...
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Business Planning & Projections for Your Venue - What You Need to Know
The wedding venue industry is full of well-meaning but misguided advice about booking projections. As both a venue owner and coach to hundreds of venues across North America, I'm here to share what realistic success actually looks like—and how to build your business plan around achievable numbers rather than industry myths...
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Setting Wedding Venue Rates: A Strategic Approach That Actually Works
'What should I charge for my venue?' It's one of the most common questions venue owners ask online, and it's leading to some costly mistakes. While it might feel reassuring to get feedback from other owners, crowdsourcing your pricing strategy ignores the market-specific factors that actually determine your venue's value. Instead of asking what others would charge, here's what you should be considering when setting your rates...
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3 Reasons Some Wedding Venues Fail
Beautiful property, happy couples, weekend work—opening a wedding venue looks deceptively simple and profitable from the outside. But here's the uncomfortable truth: Many venues aren't making money, and too many owners aren't paying themselves for their hard work.
After speaking with hundreds of venue owners and booking over 500 weddings at my own venue, I've identified three critical reasons venues fail. From misunderstanding market needs to making expensive improvements that don't drive bookings, these common mistakes are costing owners hundreds of thousands of dollars. Here's what you need to know to avoid them...
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3 Wedding Venue Marketing Strategies That Actually Work
Looking for wedding venue marketing strategies to book more weddings? You’re not alone.
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7 Hidden Costs of Building a Wedding Venue
Are you considering building a wedding and event space? Let me share with you some of the unexpected—often very large—costs that real business owners have run into when they're building a wedding venue.
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Are You Feeling Challenged in the Face of Covid 19?
Are Venue Owners being challenged right now? Absolutely. Are some Venue Owners winning? Yes.
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5 Keys to Success in the Wedding Venue Business
Owning a wedding venue business looks like a fun, rewarding cash cow from the outside. However, you need to understand the wedding venue business model inside out before you dive in.
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Are Wedding Venues Profitable? The Truth About What Owners Make
Many more venues than you expect, even the ones that look seemingly successful or are hosting a lot of events, are barely breaking even or losing money.
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