Beautiful property, happy couples, weekend work—opening a wedding venue looks deceptively simple and profitable from the outside. But here's the uncomfortable truth: Many venues aren't making money, and too many owners aren't paying themselves for their hard work.

After speaking with hundreds of venue owners and booking over 500 weddings at my own venue, I've identified three critical reasons venues fail. From misunderstanding market needs to making expensive improvements that don't drive bookings, these common mistakes are costing owners hundreds of thousands of dollars. Here's what you need to know to avoid them...

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