Setting Up Facebook/Instagram Ads

Before you get started with Facebook Ads, there are several important steps to take. They are a bit technical, but are important since Facebook is suspending/canceling more Facebook accounts.

• Watch this overview first

• Take these steps first

• Step 1: Adding the Facebook Pixel [5:16]

• Step 2: Creating a Thank You page on your site - (Sample content) [7:00]

• Step 3: Redirecting visitors after requesting a tour [4:00]

• Step 4: Creating Landing Pages for Facebook Ads (Notes) [11:34]

• Step 5: Creating a custom conversion so tour requests can be tracked

• Step 6: An overview of Facebook ads (the concept)

• Step 7: A visual overview of Facebook ads

• Step 8: A few thoughts on ad spend

• Step 9: Creating a Facebook traffic ad

• Step 10: Duplicating Ads - Testing Two Photos [6:08]

• Step 11: Creating a FB Ad Dashboard [11:46]

  • (Notes) (Samples) (Quick Reminder Guide)

• Step 12: Here’s what to keep in mind about FB Ad stats and metrics