Option 2 - Modifying Existing Site, Building From Scratch, or Working with a Designer / Developer
STEP 1: Watch the video below FIRST, if you haven’t already. It will help you determine your risk level in making changes and / or switching platforms.
Critically Important for Existing Websites [11:05]
>>Here’s the topics in video above. Please note these are not links, just timestamps of the topics for quick reference:
Potential Risk [0:27]
Risk Factors [1:12]
Checking Risk Level with Ubersuggest [2:57]
Keyword Rankings [3:37]
Action Steps [6:56]
Backlinks [7:26]
What to Look For [10:11]
STEP 2: If you’re switching website platforms, please read through the following CRITICALLY IMPORTANT notes carefully. If not, feel free to skip to Step 3.
- If you’re switching platforms (example: from Wordpress to Squarespace) make sure you contact Kristin for approval BEFORE you make the switch.
- Make sure to check if your email will be impacted or not. Will you still have full access to your email account? If you don’t know the answer to this, contact Kristin now.
- Make a list of your current website page URLS (example: the pricing page on my website is www.hauevalleyweddings.com/pricing). You need to make a list of these for your current site. This is different from turning on your new website. It’s in preparation for when you transition to Squarespace (that way Google knows where to send traffic to, that would have gone to your old website pages).
- Watch the important training below, of how to point your old website pages to your new website pages.
Squarespace URL Mapping Training [11:00]
** If you’re transitioning to a different platform, you’ll need to research how to redirect page URLS and implement this process. **
STEP 3: If you’re building new on Squarespace or switching to Squarespace from another plaftorm, watch the following videos. If not, feel free to skip to Step 4.
Using Squarespace for the First Time [20:25]
>>Here’s the topics in video above. Please note these are not links, just timestamps of the topics for quick reference:
Logging In - [0:35]
Main Navigation VS Not Linked Pages - [2:39]
Reorganizing Pages [3:59]
Creating Pages [5:00]
How to Delete And Restore Deleted Pages - [6:33]
Page, Section, and Block Editing Overview [7:07]
Desktop VS Mobile View [10:34]
Site Styles Overview [12:24]
Administrative Settings [13:57]
Help Desk [18:09]
Editing the Marketing Tab [3:40]
>>Here’s the topics in video above. Please note these are not links, just timestamps of the topics for quick reference:
SEO Appearance + SEO Site Description - [0:32]
Using Ubersuggest.com for SEO Keyword Ideas - [1:33]
Meta Pixel & Ads [3:04]
Editing the Settings Tab [4:49]
>>Here’s the topics in video above. Please note these are not links, just timestamps of the topics for quick reference:
Domains - [0:10]
Site Availability - [2:10]
Permissions - [2:24]
Social Links - [2:40]
Pinterest Save Buttons - [3:17]
Business Information - [3:41]
Billing + Subscriptions - [4:10]
STEP 4: Print out the website pages checklist below and write notes on this as you go through these next training videos.
STEP 5: Watch these training videos below for the strategies and why’s behind each of your website pages.
Website Strategy Overview [9:33]
Homepage + Main Navigation [6:45]
Investment Page [8:44]
Available Dates Landing Page [2:10]
Individual Years Pages [2:41]
Tour Page [11:45]
FAQs Page [2:36]
Open House Page [6:43]
Vendors Page [2:48]
About Page [3:50]
STEP 6: Check out these * BONUS * Trainings.
Common FAQ’s Document + Sample Answers Document
NEW Calendly Setup Training [23:05]