4 Reasons You Should Show Venue Pricing On Your Website

by Kristin Binford - Successful Venue Owner and Secret Sharer

Pricing, investment, money - sometimes sensitive topics, but why?

If you have appropriately set pricing for your wedding venue based on market factors and the value you provide to clients, why keep it a secret?

Some of the reasons I've heard over the years that venues don't want to show pricing on their website include:

• The venue owner wants the chance to "personally sell" the client before they have sticker shock.

• The venue owner is concerned the client won't understand all of the value and just see a number and have sticker shock.

• The venue owner doesn't want the competition to know their pricing.

Here's the deal, if the client can't afford you, they can't afford you. And, if the competition wants to know your pricing, they will make up a fake email address and get it from you anyway.

Over the years we have booked a few weddings that the couple really "stretched" to book our venue. What that resulted in was less budget for the florist, the DJ, catering, etc. Where it really shows is when the couple doesn't have the budget to hire a good photographer. Having great photos to share and qualified vendors in your venue is important. It helps you attract and repel the right client and market yourself after their wedding with beautiful photos. 

So back to pricing.

4 Reasons You Should List Wedding Venue Pricing On Your Website

Brides don't want to wait for information. They want it now.

Ask other venues and vendors. Brides today expect immediate information. If they send you a message on Facebook and they haven't heard back from you in an hour, they might message you again (if you are lucky.) Others move right on to the next vendor and by the time you get back to them, you shouldn't be surprised to hear, "thank you, but we no longer have a need for your services."

Don't risk your ideal couple booking another venue because it took you three days to return their email or Facebook message. Just give them what they want and show your pricing online.

Publishing pricing means you don't have to be tied to your email 24/7

If you don't show your pricing on your website, it means that you'll constantly be looking at your phone. I don't know about you, but that is a device I'm trying to distance my relationship with so that I can focus more on my husband, son, and existing clients.

If you show the information couples WANT to see on your website, you'll weed out couples you want to repel and attract couples who are the right fit.

Your competition will know it anyway

Seriously, finding out another venue’s pricing is exceptionally easy. Don't let your competition be the reason you aren't giving clients what they want. Give them what they want and let your competition try to catch up.

It means you will have less email—and that's a GREAT thing

I know in the early days of a venue, email volume may not seem to be a problem. Honestly, you probably want it to be a problem!

Part of the way to make it a problem (in a good way) is to give couples what they want and make your website as full of information as possible. Then, the emails you are receiving are far less of the exceptionally common "send me prices and packages" type, and far more tour requests.

Nearly all of my email is from existing clients or tour requests. Don't both of those sounds like areas where I should be spending my time? :)

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